This northern Thai city had a carnival atmosphere last week as 280 international digital media people descended on its university ground for the <a href="https://www.splicemedia.com/beta-2023" target="_blank">Splice Beta 2023</a> festival. Funders of startups, those starting new media ventures, content creators, journalists, editors, and entrepreneurs gathered to share experiences about how to survive and thrive in the new media landscape. This year’s special focus was on users, figuring out their special needs and how new media can be financially sustainable by providing them the information they need.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20231114061140_6d599ad4d1e5d3b1976483dd10451b2ff68485ae90e0e9cd5b75756e873c527f.jpg" data-media-id="editor_1" data-image-id="20231114061140_6d599ad4d1e5d3b1976483dd10451b2ff68485ae90e0e9cd5b75756e873c527f" data-rendition-name="original" width="1333" height="1000" loading="lazy" alt="Splice Beta 2023 NT"> <figcaption>Philip Smith of Journalism Growth Lab at his session on measuring impact of startups.</figcaption> </figure>  “The elephant in the room is the user,” explained <a href="https://www.instagram.com/alansoon73/?img_index=1" target="_blank">Alan Soon</a> of &nbsp;<a href="https://www.splicemedia.com/" target="_blank">Splice</a> Media. “The work of media startups and creators is meaningless if it isn’t valuable for the user of that information.” He added: “The future of media is not news-centred, ad-driven and content-based. It is user-centred, demand-driven and interest-based.” In his session on defining success of a media startup, Philip Smith of Journalism Growth Lab underlined the importance of measuring genuine impact. “Many startups fail because they are putting information out there that nobody wants,” he said, admitting that in countries where media freedoms are curtailed, reach may be difficult to quantify.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20231114061140_a270dfcde9f5ea117ccfb601fd6c6157a60efb50a7dc133ef6faa0284ae39735.png" data-media-id="editor_4" data-image-id="20231114061140_a270dfcde9f5ea117ccfb601fd6c6157a60efb50a7dc133ef6faa0284ae39735" data-rendition-name="original" width="1382" height="744" loading="lazy" alt="Splice Beta 2023 NT"> <figcaption>Roman Gautam and Neha Rajbhandari of Himal Southasian explain the 35-year-old magazine's newsletter and membership program.</figcaption> </figure>  “Ultimately, whatever you do has to work well as a business and the viability of the venture has to be clear from the very start,” Smith told a packed audience. &nbsp; The two-day festival at Chiang Mai University’s Faculty of Mass Communications had workshops, training and coaching classes on podcasting, fundraising for startups, newsletters and membership programs, AI, and combatting disinformation. &nbsp; Some 150 media companies from 57 countries attended the festival, with many of them using the event for networking and knowledge sharing. &nbsp;&nbsp; “We are not talking about the future of journalism, the future is already here,” said Splice co-founder <a href="https://www.instagram.com/rishadismyname/?img_index=1">Rishad Patel</a>. “Journalism isn’t in trouble, the traditional ad-driven mass media model is.” &nbsp; The Philippine digital news portal Rappler won the $32,000 AI in Journalism Challenge at the Splice Beta Journalism Festival. The competition had shortlisted 12 newsrooms from all over the world in August out of 113 applicants which wanted to use AI tools more productively to turn their stories into user-friendly formats.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20231114061140_d03d6563c902a4352f4c770c44b249a9e2cb69ccc454a0ebfb6fc5aba88786c8.png" data-media-id="editor_6" data-image-id="20231114061140_d03d6563c902a4352f4c770c44b249a9e2cb69ccc454a0ebfb6fc5aba88786c8" data-rendition-name="original" width="1066" height="926" loading="lazy" alt="Splice Beta 2023 NT"> </figure>  Rappler, which was founded by Nobel Prize-winning Philippine journalist Maria Ressa, was deemed by a panel of judges to have developed the most creative use of AI to turn its investigative stories into visual content more appealing to its young users. Rappler’s AI product is known by its acronym TLDR (Too Long, Didn’t read) and transforms its text-based news stories into interactive infographics, charts, photos and video capsules optimised for social media posts. At a demonstration last week at Splice Beta in Chiang Mai, Rappler came ahead of other online newsrooms like Brazil’s Agencia Publica, The Conversation from Indonesia, Zamaneh Media based in The Netherlands, and Cuestion Publica of Colombia. Zamaneh Media is an independent newsroom based in Amsterdam which is part of the Network of Exiled Media Outlets (NEMO) that was also a participant at the Chiang Mai festival last week and includes the Burmese media.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20231114061140_e07bf835fec4456941ff04ad27b6cb8c9db09fa07d01d551787217012a115259.png" data-media-id="editor_7" data-image-id="20231114061140_e07bf835fec4456941ff04ad27b6cb8c9db09fa07d01d551787217012a115259" data-rendition-name="original" width="1196" height="1150" loading="lazy" alt="Splice Beta 2023 NT"> </figure>  “This is an important event for the media operating in exile to empower each other with knowledge-sharing so that we &nbsp;can inform the world about the countries they are from,” said Sudeshna Chanda of Zamaneh.&nbsp; The Splice Beta festival coincided with news from Kathmandu last week that the popular Nepali online media outlets Setopati had decided to adopt a premium subscription model for its content due to falling revenue from advertising. On Monday, Nepal’s governing coalition cabinet<a href="https://nepalitimes.com/news/rattled-by-criticism-nepal-bans-tiktok"> decided to ban the wildly popular Tiktok platform</a>, saying it was inciting social disharmony. &nbsp;&nbsp; Nepali participants at the festival included journalists from Himalmedia, Herne Katha and Himal Southasian.

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The future of journalism is already here

Conventional media and the advertising industry which sustained Nepal’s free press are being disrupted by competition from the Internet, and the economic slump, and it is now a case of the survival of the nimblest.
Newspapers, radio stations, and television networks are navigating uncharted territory as the digital revolution reshapes how Nepalis consume information and entertainment. Even digital portals that started in the past decade are now in trouble because most follow the same business model as legacy media.&nbsp;
The morning newspaper which used to be the primary source of information to find out what happened yesterday was gradually replaced by evening tv news, FM radio bulletins, and now social media platforms.
Many tech-savvy Nepalis have never even touched a printed newspaper or magazine, and most from the younger generation cannot remember the last time they did so. Traditional print media's readership and advertising income have therefore continued to plummet, thereby undermining its check-and-balance role in Nepal’s democracy.
Read also: <a href="https://www.nepalitimes.com/news/journalism-is-all-about-storytelling-and-money">Journalism is all about storytelling (and money)</a>, Nepali Times
With the ability to simultaneously consume and contribute to news, Facebook, Twitter, Instagram and lately TikTok have emerged as significant disruptors. Social media's real-time functionality has broken down boundaries, democratised information sharing, and amplified the voices of specific groups and individuals. The rise of citizen journalism has also challenged traditional media's authority and gatekeeping function.
Thanks to the growth of streaming services, the television and film industries are no longer constrained by strict timetables. Content on demand is made possible by services like Netflix, Amazon Prime Video, and Hulu, and the ease and low cost of streaming services have transformed customer behaviour.&nbsp;
One of the most significant consequences of the decline of traditional media is faced by the advertising industry dealing with shrinking budgets from brand promoters, and that shrank further after the Supreme Court ban on alcohol advertising in the print media last year.
The prohibition of liquor advertisements has exacerbated the crisis, and left a void in revenue not just for the agencies but also for the media where the ads were placed.
Agencies have shifted a sizable percentage of their advertising budget to digital platforms, and have been compelled by this transition to reconsider conventional strategies to service portfolios to include influencer marketing, social media campaigns, digital marketing, and content development.
Read also: <a href="https://www.nepalitimes.com/news/investigation-introspection-and-investment-in-media">Investigation, introspection, and investment in media</a>, Nepali Times
One advertising agency that has adapted well to the digital ecosystem is Prismark. Its executive director Pankaj Pradhan says, “Data-driven strategies have transformed the way we service clients. The day when advertising was only based on the audience's understanding or intuition and presumption is long gone.”&nbsp;
Agencies are adapting by expanding their services, experimenting with new channels, and looking for customers in non-alcohol areas, including FMCG, healthcare, and technology, to compensate for the income loss.&nbsp;
“We have managed to adapt by focusing not just on selling advertising space but on effectively reaching various audience profiles and segments,” explains Ujaya Shakya of Outreach Nepal. “Our Nepal has a predominantly youthful population, with over 70% of the audience below 35. These young individuals often possess ambitions surpassing our country's opportunities. Many aspire to study or work abroad, and thanks to the internet and media, they now have access to global information and exposure.”
Nepali youth also share a common longing to understand their cultural heritage, identity and a sense of belonging. Therefore, creating campaign ideas that integrate consumer insights with local culture becomes crucial, cutting through the noise to provide meaningful solutions to marketing challenges that hold value for the end consumer, says Shakya, who strives for what he calls “Nepalisation”.
Read also: <a href="https://www.nepalitimes.com/here-now/paradigm-shift-in-nepali-media">Paradigm shift in Nepali media</a>, Shristi Karki
This approach allows Outreach Nepal greater audience engagement and that resonates with their combined desire for global exposure and a connection to their roots. Shakya has managed to thrive by aligning marketing strategy with the aspirations and cultural values of Nepalis.&nbsp;
Since liquor companies were a significant contributor to advertising revenue, the ban also affected creativity, prompting organisations to develop new strategies to address the needs of other sectors of the economy.&nbsp;
But to reach new consumers, the agencies had to change their methods, which necessitated substantial study and adaptation. Nepal does not presently have a policy on surrogate ads in the news format, which makes things complicated for the advertising industry as they look for other options for product placement at events.&nbsp;
If alcohol advertising was banned by the Supreme Court on health grounds, some have said promoting carbonated soft drinks with high sugar content, or even diet drinks that contain cancer-causing aspartame, and junk processed foods should also be restricted.
Read aslo: <a href="http://archive.nepalitimes.com/news.php?id=6267">"Media competition will ensure quality advertising"</a>, Nepali Times
“The blanket ban on alcohol advertising lacks clarity on what constitutes adverse effects and who can determine which products fall under this category,” says Ahimsa Yonjan from TBWA/Benchmark Nepal. “Fizzy drinks have high sugar content and can contribute to obesity, type 2 diabetes, metabolic syndrome, and inflammatory diseases. Is that not a health hazard?”
What would have been better would be specific rules for marketing and product promotion rather than an overall ban. Such laws would strike a compromise, allowing customers the freedom of choice while protecting them from inaccurate or misleading information.
Advertisements exist so businesses can promote their brands, and the revenue from them sustains the media. It is a transparent transaction, since readers, viewers and listeners are all aware of who is promoting what.&nbsp;
Like advertising agencies, advertisers have also changed their brand promotion strategy. For example, Hyundai in Nepal now prioritises online platforms. Says Hyundai’s Sandeep Sharma: “We now focus on digital media to provide comprehensive coverage rather than instant, short-lived updates since our target audience are those with decision-making power within families.”
By synchronising its advertising with feature stories, Hyundai wants to reach a wider audience and ensure its messaging remains relevant over time. Sharma admits that even the older generation is now increasingly relying on Facebook and not newspapers and magazines.&nbsp;
Read also: <a href="https://www.nepalitimes.com/editorial/internet-in-everything">Internet in everything</a>
Hyundai's budget for tv commercials has also gone down in Nepal because its target demographic is no longer watching television. Government tax adjustments in the budget may also harm Hyundai's marketing efforts in the electric vehicle segment.&nbsp;
Ghorahi Cement, on the other hand, has thrived because it has kept up its below-the-line (BTL) advertising intact, demonstrating the resilience of its marketing methods even during difficult economic times. “Our success rests in identifying the distinctive traits of our target market,” says Ghorahi’s Pratik Adhikari. “The people of Nepal continue to build houses when they are ready to do so, contradicting traditional market predictions.”
This realisation led the business to use a marketing approach that heavily relies on sides of buses, cabs, houses and non-traditional media. By posting inscriptions on solar panel lights in Butwal, for example, Ghorahi has supported attempts to preserve wildlife. The company's brand image is further improved by this strategy, which increases awareness and appeals to the ecologically sensitive public.
Despite the growing popularity of digital advertising platforms, therefore, Ghorahi Cement adheres to specific market dynamics and employs tactics that appeal to its target market. This has helped the company establish a market niche.&nbsp;
At a time when internet advertising is king, this is proof of the potency of cutting-edge marketing that transcends business as usual. Hyundai, Ghorahi and others are examples of companies that investigate alternative advertising strategies and customise them to the unique requirements of their target audiences by continuing to prosper in difficult economic times.
Read also: <a href="https://www.nepalitimes.com/news/the-new-news-age">The new news age</a>, Sonia Awale
Jharana Khanal is a student at Kathmandu University School of Law researching the entertainment industry and media in Nepal.

Drift to digital disrupts media business model

Bidhya Chapagain left a secure job in journalism in which she has already become a household name in Nepal to venture out to fulfil her passion in journalism -- to give a voice to those who have been deprived of it. She started her own video production group to go around the country to talk to people whom journalists never bothered to report about. The stories she brought out were so important in shining the light on a Nepal that was invisible to Kathmandu that it became most-seen on YouTube and other social media. “I was living my journalism dream at the BBC, but as I travelled for work and saw that we were telling the same stories of the same people, I realised that this was not my dream," said Chapagain during her conversation with Rajneesh Bahndari of Nepal Investigative Multimedia Journalism Network (NIMJN) at the HImal Media Mela 2023.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504060520_1df44df7843f5dee5c7a3752c63e2d07a9be3e8eef0312e30f4f62e6256e44ea.jpg" data-media-id="editor_0" data-image-id="20230504060520_1df44df7843f5dee5c7a3752c63e2d07a9be3e8eef0312e30f4f62e6256e44ea" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela Day 2- Going Back to Good Storytelling"> <figcaption>Rajneesh Bahndari and Bidhya Chapagain. All photos: GOPEN RAI AND SUMAN NEPALI</figcaption> </figure>  So Chapagain and her colleague Kamal Kumar set out to find those extraordinary stories of ordinary people across Nepal largely ignored by mainstream media. They knew that these stories needed to be told through video since it is the medium most suited to the stories, but also because they had some expertise in it.&nbsp; Five years down the line, Herne Katha has broadcast 104 episodes and is one of the most popular and credible Nepali shows known for bringing impactful and extraordinary stories from some of the remotest parts of the country. The team was recently in Accham and locals easily recognised them as ‘Herne Katha’.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070524_4c8572857a8426c2661a020290285c11abfd88cabff0a69088f2f2f509422c67.jpg" data-media-id="editor_1" data-image-id="20230504070524_4c8572857a8426c2661a020290285c11abfd88cabff0a69088f2f2f509422c67" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Going Back to Good Storytelling"> <figcaption>Bidhya Chapagain</figcaption> </figure>  “It is not as difficult to find the subject matter or stories, we have to want to find them in the first place,” said Chapagain, recounting some of the risky trips she had taken to document her characters for Herne Katha.&nbsp; But while new age digital shows like Herne Katha have the audience, sustainability continues to be a challenge. Chapagain revealed that YouTube revenue is not as significant and the team also relies on advertisement, membership and donations.&nbsp; Said Chapagain: “It has been five years but we still have not figured out a business model best suited to us. But if we want to sustain and continue telling the stories, we must figure it out.” The business side of news  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070528_69fc80c46460ab73c782b5f9b7c3bfa8bdbe91087f3f5b9ff26f4500c6f2e062.jpg" data-media-id="editor_2" data-image-id="20230504070528_69fc80c46460ab73c782b5f9b7c3bfa8bdbe91087f3f5b9ff26f4500c6f2e062" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Digital Reader Revenue"> <figcaption>A panel on Digital Reader Revenue.</figcaption> </figure>  Across the world and in Nepal, eyeballs have moved online but advertisers have not. This has made the sustainability of legacy media increasingly difficult at a time when even online portals are competing with the new age mass media like TikTok, YouTube and Facebook for both audience and revenue.&nbsp; How readers consume news have also changed media’s traditional business model but the print still brings in the money, said Sambridhi Gyawali of Nepal Republic Media which publishes Nagarik Daily. “We haven’t been able to monetise digital platforms, paywalls have not worked in Nepal,” she added during the panel Digital Reader Revenue.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070528_4efc53201ef0de22dcac55a43124d37a9e165f07f2339a3741c7e193ee173872.jpg" data-media-id="editor_3" data-image-id="20230504070528_4efc53201ef0de22dcac55a43124d37a9e165f07f2339a3741c7e193ee173872" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Digital Reader Revenue"> <figcaption>Sambridhi Gyawali</figcaption> </figure>  Ameet Dhakal, editor of Setopati which pioneered long-form online portal in Nepal shared the humble beginnings of the digital platform, and financial challenges they faced in the early days while also the crisis Nepali media as a whole is undergoing. “It used to be cheaper to advertise in online portals because they didn’t have high operating costs of printing but now advertisers have even cheaper platforms like Facebook and Google who don't even need to pay people in Nepal,” added Dhakal. “We are now facing the same problem that print media has been facing for a while now.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070528_983f3b9c42b40ff3b9b1f1630b4371ea9cd8d80f04eef172662a0b326fd41c18.jpg" data-media-id="editor_4" data-image-id="20230504070528_983f3b9c42b40ff3b9b1f1630b4371ea9cd8d80f04eef172662a0b326fd41c18" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Digital Reader Revenue"> <figcaption>Ameet Dhakal</figcaption> </figure>  Traditional media has always relied on advertisements but it is also known to interface with editorial decision-making. Recently, there has been a new model entirely based on contributions from readers. Pranaya Rana was with an independent online portal The Record Nepal (TRN) before it closed down last year, unable to sustain itself financially. “The idea was to get the grant and eventually move on to the membership model but we failed. Maybe Nepal is not ready for it yet, the fact that we are an English publication didn’t help matters,” said Rana who now publishes Off the Record, a weekly newsletter every Friday.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070536_e3aadb74467fe8e5493fb0dbad39ae16df2b39767343c3665da5fcbb956acd61.jpg" data-media-id="editor_5" data-image-id="20230504070536_e3aadb74467fe8e5493fb0dbad39ae16df2b39767343c3665da5fcbb956acd61" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Digital Reader Revenue"> <figcaption>Pranaya Rana</figcaption> </figure>  He added: “But we have realised that we need a business plan and we cannot ignore the market, we are trying to figure out how we can bring in the advertisements without compromising our journalism.” Much like the TRN, Ukaalo has joined Nepal's cybersphere as an independent digital platform that relies entirely on contributions. Said co-funder Amod Pyakuryal: “Public supported media have worked elsewhere so why not in Nepal? We have people who are well educated and informed, they can pay us for unbiased agenda setting content.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504070536_a5be03ea31d7589d7cf026ce235c98f18fe9d47e087c956990bcb0b2e06e6f7a.jpg" data-media-id="editor_6" data-image-id="20230504070536_a5be03ea31d7589d7cf026ce235c98f18fe9d47e087c956990bcb0b2e06e6f7a" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- Digital Reader Revenue"> <figcaption>Amod Pyakuryal</figcaption> </figure>  Meanwhile Gyawali noted that it might be time for an internal reflection for Nepali media and the kind of content that is being dished out. To that effect, Rana added that the media should be writing and developing content for the younger generation. “But our young generation are hooked into TikTok. First, we have to find ways to get the content they want and only then we can think about monitisation,” he added.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2023050408050_8f139dd0e78ede3cbc4f0961d3e301319c6b3ff76a48e6a1c7ddff7efcbffbae.jpg" data-media-id="editor_7" data-image-id="2023050408050_8f139dd0e78ede3cbc4f0961d3e301319c6b3ff76a48e6a1c7ddff7efcbffbae" data-rendition-name="original" width="2048" height="1400" loading="lazy" alt="Himal Media Mela- Digital Reader Revenue"> <figcaption>Madhu Acharya</figcaption> </figure>  But interestingly, while audiences are consuming content on social media and on online portals, the general public do not trust them, they still trust mainstream media over others, noted moderator Madhu Acharya of the Sharecast Initiative quoting the recent survey conducted by his organisation as he concluded the panel.&nbsp; Climate change in media&nbsp; The climate emergency is arguably the biggest crisis of our times. How the media cover it can define the actions to be taken for adaptation and mitigation, and how soon.&nbsp; “Europe realised the impacts of climate change early on and began to take action. It took 25 or so more years for the US to catch-up. This was because of the coverage in he European media,” noted Kunda Dixit, author of Dateline Earth: As If the Planet Mattered during the panel on covering the climate crisis. “European media had a more global outlook, published news from around the world, and pressured their governments.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504090516_e393bf333d549e0027dbcf31d8db33062fc0c082343159110426d1af5d99cc0f.jpg" data-media-id="editor_8" data-image-id="20230504090516_e393bf333d549e0027dbcf31d8db33062fc0c082343159110426d1af5d99cc0f" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- How the Media Can Cover the Climate Crisis"> <figcaption>Kunda Dixit</figcaption> </figure>  But for the media to inform the public and the policymakers alike they need to understand the science themselves. Also speaking at the panel, atmospheric scientist Arnico Panday said that Nepali media has been focusing on weather, not so much climate which is measured over a longer period. Panday is now a meber of the RSP, wch is the fourth largest party in Parliament. Nitu Ghale who is with the Annapurna Post shared her experience of trying to highlight stories on climate change while also tackling inherent challenges. “There is just not enough data and even when there is data, they are not managed properly. It is also not easy to get the right experts to talk to,” she added.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504090516_5f3ce88cc495c15800896ef8b51dd82344ec0cf46fdaf4b6f72b414bdea2ede6.jpg" data-media-id="editor_9" data-image-id="20230504090516_5f3ce88cc495c15800896ef8b51dd82344ec0cf46fdaf4b6f72b414bdea2ede6" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- How the Media Can Cover the Climate Crisis"> <figcaption>Nitu Ghale</figcaption> </figure>  But either way, climate change often does not get the prominence it deserves in Nepali media, often sidelined by the political and economic issues. But panellists stressed that climate change is not an environmental issue for us but rather economic and political.&nbsp; Nepal’s import of petroleum is polluting the air and worsening public health but it is also emptying our foreign reserves. Petroleum accounts for over 20% of Nepal’s import. Switching to electric mass transit would save billions.&nbsp; “What Nepal does or does not won’t save the planet but will save our economy from collapsing and maintain our political independence by reducing our trade deficit, so they should be given the prominence they deserve in our coverage,” explained Dixit. “But having said that, climate change is becoming more of an excuse for leaders to blame their inaction and the discount governance failures and historical state neglect.”  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/20230504090516_8d4b3a774da7b2ec877f74278f6c3a256428d8acc694c3243699ebe2cee307ec.jpg" data-media-id="editor_10" data-image-id="20230504090516_8d4b3a774da7b2ec877f74278f6c3a256428d8acc694c3243699ebe2cee307ec" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- How the Media Can Cover the Climate Crisis"> <figcaption>Panel on How the Media Can Cover the Climate Crisis.</figcaption> </figure>  But not everything is lost. China is developing itself as the centre of green energy whereas the United States under Biden has committed to convert 35% of all the automobiles into battery operated vehicles in eight years.&nbsp; Arnico Panday admitted that he entered politics after realising that science is not enough to bring urgent change to problems like air pollution and climate crisis. He asked the audience to vote for the party that actually works to resolve the climate emergency, among others, in the next election -- amidst much applause from the rapt audience.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2023050409058_bfebb45fb60bbb93f1a9b833ec83e0a3f43b6a00c117b7295f7e42a4d6bc8c8a.jpg" data-media-id="editor_11" data-image-id="2023050409058_bfebb45fb60bbb93f1a9b833ec83e0a3f43b6a00c117b7295f7e42a4d6bc8c8a" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023- How the Media Can Cover the Climate Crisis"> <figcaption>Arnico Panday</figcaption> </figure>  Nepali translation of Dixit’s Dateline Earth: As If the Planet Mattered and the third edition of the English version were launched following the panel discussion. The book has now been translated into five Asian languages.  <figure> <img src="https://publisher-publish.s3.eu-central-1.amazonaws.com/pb-nepalitimes/swp/asv65r/media/2023050410050_ce529ecb914b5e946464e039722db60313f3a13a057a93c444f1538cba80aa35.jpg" data-media-id="editor_12" data-image-id="2023050410050_ce529ecb914b5e946464e039722db60313f3a13a057a93c444f1538cba80aa35" data-rendition-name="original" width="2048" height="1366" loading="lazy" alt="Himal Media Mela 2023-Dateline Earth Book Launch"> <figcaption>Nepali translation of Dateline Earth: As If the Planet Mattered and the third edition of the English version were launched following the panel discussion.</figcaption> </figure>

Journalism is all about storytelling (and money)

The mainstream and online media have a voracious appetite for hard news because they need to keep feeding the beast. Press meets are cheap to cover on deadline, they do not need much context or analysis.&nbsp;
Politicians know that, and provide reporters with soundbites masquerading as 'news'. In this symbiotic politico-media landscape, politicians know that journalists know that it is all spin. But they still need it for their perpetual news machines. &nbsp;&nbsp;
Politicians play to the gallery, and the mainstream media laps it all up to push it out as straight news through social media handles. &nbsp;As politics and media merge, it is also getting difficult to tell the difference between what used to be the mass media and <a href="https://www.nepalitimes.com/editorial/the-message-is-the-medium-z5w3ekk2">social media</a>.&nbsp;
The tail is wagging the dog. Social media videos and posts by politicians become grist for the mass media, which then pushes it out as news via the same platforms on <a href="https://www.nepalitimes.com/editorial/internet-in-everything">the social web</a>. The public therefore has no need to subscribe to or read newspapers, or tune into the evening news on radio or tv. Everything they want to know is right there on their smartphones.&nbsp;
In the past, newspapers competed with radio and tv. More recently, the legacy media vied for readership with news portals. Now, online news sites have also become legacy media since they rely on the same revenue sources: advertising or corporate promoters. Paywalls, subscriptions and crowd-funding have not worked in Nepal for online media.
The real mass media in this new news age is <a href="https://www.nepalitimes.com/here-now/tiktok-has-taken-nepal-by-storm">TikTok</a>, <a href="https://www.nepalitimes.com/banner/mobile-nepal-is-hooked-on-youtube">YouTube</a> and Facebook. Information has to compete with entertainment for eyeballs, and it is a losing battle.&nbsp;
At a time when journalism has an ever more important role in safeguarding democracy and press freedom against populist demagogues, media companies are at their financially weakest, struggling for revenue, and to remain relevant.
International <a href="https://www.nepalitimes.com/banner/press-for-people">Press Freedom</a> Day on 3 May serves as a reminder that a financially dependent media cannot be politically independent. Governments around the world know this, and are glad the press is no longer holding power to account.&nbsp;
Much of this was on display this week as Prime Minister Pushpa Kamal Dahal, the RSP’s Rabi Lamichhane, and Gagan Thapa of the NC all took to social media either directly or through legacy media reporters to position themselves in the new scenario after by-elections. &nbsp;&nbsp;&nbsp;&nbsp;
Between inaugurating a new cable car and attending a trade union event on 1 May, Prime Minister Dahal squeezed in a meeting with <a href="https://nepalitimes.com/news/the-reign-god">Rabi Lamichhane of the RSP</a>.&nbsp;
Dahal and Lamichhane lead the third and fourth largest parties in Parliament, and need each other. Lamichhane’s political capital went up after his party’s wins in last week's by-elections. Lamichhane is driving a hard bargain, and is not in a mood to settle for anything less than Home Minister and deputy prime minister.
If Dahal does not maintain <a href="https://nepalitimes.com/editorial/old-wine-in-old-bottles">the magic 138 votes in Parliament</a>, he will have to seek a third vote of confidence. For his part, Lamichhane needs the post to make his dual passport case go away.&nbsp;
In the coming days, it will be revealing to read into social media posts of politicians, as journalists try to go beyond the soundbites to make sense of why they are saying what they are saying. &nbsp;

Sonia Awale

The new news age

<figure><img width="828" height="621" src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111124/637217589c7e80680e0ba9e0jpeg.jpg" alt=""/><figcaption>Photo: AMIT MACHAMASI</figcaption></figure> The Himal Media Mela 2022 continued on Saturday following the keynote address of Ravish Kumar, group editor of NDTV India.The day-long conference of Nepali media professors, researchers, and other stakeholders involved four panels in which speakers which included members of the press, had wide-ranging conversation about the media industry and its changing narrative.The first panel on Election, Fake News and Media Literacy included Ramkrishna Regmi, Sama Thapa, and Salokya in a discussion about how fake news and disinformation can influence elections as Nepal counts down to the local polls next week.“The mainstream is getting driven by social media, which operates with non-processed content,” said Ramkrishna Regmi. “This has led to the omission of important issues around events including elections, in turn devaluing the significance of local polls.”Added Sama Thapa of AP1: "Misinformation is not just fabricated news, it is also wilful ignorance and disproportionate coverage, even half-news that centres only on certain people, communities, and ethnicities.”During the second panel on Ethical and Responsible Journalism, editors and reporters from the print, online and broadcast medium discussed the responsibilities and roles of journalism in the age of unfiltered digital and social media.“Democracy is a behaviour as well as a way of life,” said Yuvraj Ghimire of Desh Sanchar. “But Nepali politics lacks accountability and our media reflects it.”“Unless political parties are responsible, how can we expect the media to be?” continued Prateek Pradhan of Setopati. “But that is not an excuse for those of us in this profession.”“As a profession that informs others, the media has to be informed itself. And for that, we need character and courage,” Ghimire noted.“Credible and truthful information must be celebrated and supported by the public,” said Pradhan.Prateek Pradhan delivered a rebuke of those he described were in the profession to eventually obtain political, diplomatic and other prestige positions.He said: “Journalism requires passion, and a belief that the work and the stories will have an impact on those who see it.”Meanwhile, journalist Sona Khatik, station manager of Radio Kapilvastu where she has worked for more than a decade, talked about the sustainability of radio in Nepal as media transitions to the digital.“Radio is not and has never been for those in the upper echelons of Nepali society. It is for the people who still do not have access to proper networks to have conversations, data connectivity for mobile internet, money to buy and watch television and channels that represent their communities,” she says. “It is for those who are unable to read and understand newspapers or access it on time. Radio is going to sustain.”If the media itself does not make space for Dalit, Madhesi, and marginalised people, how are they then going to represent those communities, asked Khatik. “Even then, there needs to be an understanding that it requires work to comprehend somebody’s story, not an hour-long phone conversation for a news story.”On the third panel of the day, Tomorrow’s Journalism, panelists Madhu Acharya, Arun Karki, and Sahina Shrestha spoke about how journalism at present is dominated by the reader’s trust in social media, and the need to integrate data in news.Madhu Acharya of the ShareCast Initiative shared results of the Nepal Media Survey 2022 that reflects the growing prominence of digital platforms in Nepal as the country becomes more connected through mobile networks and internet data. Indeed, the survey revealed that 41% of more than 5,000 respondents got their local news via Facebook, while the percentage of people who got their news from radio, tv, and newspapers stood at 25%, 4%, and 2% respectively.“Social media dominates news as well as  opinion formation,” said Acharya, “Traditional media needs to catch up.”“What does it mean when we say readers trust Facebook? It means they trust their friends and families, in short readers believe readers, and our newsrooms need to reflect that,” added Sahina Shrestha, Editor Online of Nepali Times. “This is why we need to involve the audience in content curation.” Arun Karki of the Centre for Data Journalism slliated the challenges to data storytelling, data’s role in debunking misleading information, and the need for data literacy in Nepal, which he emphasised should be a basic requirement in newsrooms.“It takes time to produce quality journalism, and we overlook such time-consuming stories in favour of speedy news,” Karki explained. “Nepal’s newsrooms need to be prepared to create data journalism in real-time.”Shrestha also spoke about the responsibility of the Nepali press to fact-check themselves. “Fact-checking should not be limited to fact-checking institutions, they should be brought into the newsroom,” she said. “We should be fact-checking our own stuff.”During the fourth panel, on the political economy of media, Ameet Dhakal, Aarti Chataut, Sudheer Sharma—prominent editors from Nepal’s traditional and digital media spaces—discussed how Nepal’s media grapples with the digital transition.Sudheer Sharma, editor of e-Kantipur, said that although digital media has reached the mass, print still sets the agenda when it comes to bureaucracy and policymaking.“Amid the changing media landscape, Nepal is on the path to an integrated media.” said Sharma."There is an ongoing paradigm shift in media, the means are changing, not the content or format," continued Aarti Chataut. "The medium is the message."“Digital media is a two-way traffic between content creators and readers,” said Ameet Dhakal of Setopati, adding that it had democratised the process of content creation.“Now, one media institution no longer controls the narrative, which has also kept the press in check,” Dhakal added. “Our mistakes are amplified, but that also means that our corrections are quick.”

Shristi Karki

Paradigm shift in Nepali media

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/6372170e9c7e80680e0ba9cajpeg.jpg" alt="" width="1057" height="700"/><figcaption>A S PANNEERSELVAN. Photos: MONIKA DEUPALA</figcaption></figure>A S Panneerselvan is executive director of Panos South Asia, which fosters public debate in the region. He has been the Reader's Editor of The Hindu, and a strong advocate of ethical and responsible journalism. He teaches media studies at the Asian College of Journalism in Chennai. The following are excerpts from a recent conversation between him and Shekhar Kharel on the challenges facing old and new media.Nepali Times: As a frequent visitor to Nepal, what do you make of the mediascape here?A S Panneerselvan: In the 1990s Nepal set a standard for South Asian media when it came up with the finest decentralised media environment through its <a href="https://archive.nepalitimes.com/article/editorial/radio-sagarmatha-the-radio-wave,3718" target="_blank" rel="noopener noreferrer">community radio revolution</a>. But the digital disruption has completely changed that. While it has given a voice to everyone, no one is actually listening. We have concurrent monologues, not dialogues. There is also no supporting revenue stream for this new model.With <a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener noreferrer">mobile connectivity</a> even in rural areas, the digital divide itself is an obsolete concept. But the global media is also extremely centralised. A handful of Silicon Valley multinationals control our information ecosystem. Governments can switch off connectivity as we saw in Jammu and Kashmir in 2021 when its special status was abrogated.Traditional media played an empowering role during Nepal’s People’s Movements I and II. But there are new questions today: Is the media going to get caught up in the social media cacophony, or play a leadership role?How are these changes going to affect the sustainability, credibility and independence of Nepali media? The Nepali media now has reach, but it needs revenue to survive. This is crucial because the media has a dual role: bearing witness and making sense. Bearing witness means journalists have to travel to gather news and that costs money. The budget to bear witness is shrinking. So, broadsheet publications retain their respectability by focusing more on making sense by writing editorials explaining a particular issue. Making sense has taken precedence over bearing witness. This is why the digital disruption is hurting us.Read also: <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">Internet in everything</a>, EditorialHow does this revenue model then affect the digital media? When the Arab Spring happened, we thought the digital media would become an enabler. But <a href="https://www.nepalitimes.com/latest/ununited-states-of-america/" target="_blank" rel="noopener noreferrer">Trump</a> and Brexit showed us that it is also a curse. Today, the trend is towards clickbait journalism since algorithms decide what is going to get amplified and what is not. Editorial judgment has no place in this environment, the content can be <a href="https://www.nepalitimes.com/opinion/comment/digital-discrimination/" target="_blank" rel="noopener noreferrer">misogynist, ultra-nationalistic jingoism, war-mongering, spewing hate</a>. It does not matter, as long as it gets the reach. When you ask Silicon Valley companies to regulate such content, they say they are not a media organisation but purely a platform. Yet they want all the credibility and reach of media organisations. When it suits them they become a media organisation, when it doesn’t they become a platform. The fact that these trans-border organisations are not governed by conventional laws is causing further harm.The political economy of these platform companies is that they give money to the carriers, not the content generators. But carriers are not neutral. Whether they are ISP providers, DTH platforms or search engines, they are heavily loaded and discriminatory. And carriers have become so powerful that content companies are now dependent on them, and this is against the spirit of an independent media elsewhere and in Nepal.<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/637217119c7e80680e0ba9cbjpeg.jpg" alt="" width="1200" height="700"><figcaption></figcaption></figure>So what is the role of journalists in this new environment?Journalism is different from all other forms of communication because at its core is the act of verification. It is different from blogging or posts on social media with no filtration. This act of verification is mediated by editorial judgment — the two things that give journalism its credibility. <a href="https://www.nepalitimes.com/latest/the-social-media-contagion/" target="_blank" rel="noopener noreferrer">Social media</a> is destroying this and denying citizens the democratic right for credible information.Whose responsibility is it to uphold the media’s credibility?It is the responsibility of citizens who have to invest in credible information that is the building block of democratic rights. People’s spending on media in the last 5-10 years has gone up, but the money is going to the carriers. We pay internet service providers, DTH companies and for mobile connectivity. Money spent on those creating content for media has gone down. Credible information is a public good, we must reinvest in it.Read also: <a href="https://www.nepalitimes.com/banner/press-for-people/" target="_blank" rel="noopener noreferrer">Press for people</a>, Sahina ShresthaBut will a public hooked on TikTok invest in credible information? People don’t think twice about paying IPSs or for DTH connections, why would they not also pay a part of it to news outlets that they trust? Trusted institutions need a certain amount of financial leeway. Since 2006 we have witnessed a huge squeeze on the <a href="https://www.nepalitimes.com/banner/the-death-of-print-is-exaggerated/" target="_blank" rel="noopener noreferrer">traditional media model</a>. This is hurting us in two ways. One, the most credible information has become the most expensive, while the most salacious is the most accessible. For example in the UK, those who want credible information, say the Financial Times, have to pay, but the tabloid Daily Mail is free. Tabloidisation of news is the biggest challenge for us, and we don’t have a language to confront that. But we can’t expect the government to act either, <a href="https://www.nepalitimes.com/banner/gagging-the-press-in-installments/" target="_blank" rel="noopener noreferrer">their response is censorship</a>. Silicon Valley corporations already account for 80% of digital revenue. If Facebook, Google and Twitter are going to take it all away, what is the role for professionals across the world working to produce credible information?Doesn’t this erode the independence of the press?We have to make a distinction between what was happening till 2010 and after. Until 2010, the mainstream media had its own problems, but were still largely independent. Post 2010, the ownership has gone over to big corporations who do not mind losing money as long as they prevent others from entering the field. The rules have changed in such a way that the political economy has become the corporate economy.Read also: <a href="https://www.nepalitimes.com/opinion/digital-discrimination/" target="_blank" rel="noopener noreferrer">Digital discrimination</a>, JB BiswokarmaSo, is there a future at all for the printed media?Digital media is here to stay, and we have to <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">negotiate our space within this new environment</a>. But digital platforms do not have a sustainable revenue model. We have a hybrid entity controlled by corporates, and whatever they give is what we receive. Large content generators have been reduced to an appendix. People often cite The New York Timesand the Financial Timesas examples of successful transitions, but they are only mimicking the Silicon Valley giants. The better model was that of <a href="http://archive.nepalitimes.com/article/nation/nepali-radio-nepali-awaj,3728" target="_blank" rel="noopener noreferrer">Nepal’s community radios</a> which decentralised credible information produced by and for the people. But even that has been eroded with corporate takeovers.This is the <a href="https://www.nepalitimes.com/editorial/reward-performance/" target="_blank" rel="noopener noreferrer">year of elections in Nepal</a>. Three Ms are considered important for the polls: Money, Muscles and Media. Are there lessons from India?Back in the day, the media used to come up with difficult questions. Now it presents only easy answers. Social media like <a href="https://www.nepalitimes.com/here-now/huge-uptick-in-tiktok-during-nepal-lockdown/" target="_blank" rel="noopener noreferrer">TikTok</a> are leading this trend by producing content with simplified narratives which rob the reality of its complexities. The misuse of media is not new. During India’s emergency from 1975-77, the government controlled the media and yet the people eventually voted against Indira Gandhi. Recently we saw media manipulation in West Bengal, but the public voted against the BJP there. The thing is, the will of the people cannot be underestimated or manipulated beyond a point.

“All the people cannot be fooled all the time”

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221114111120/6372170b9c7e80680e0ba9c9jpeg.jpg" alt="" width="1500" height="1000"/><figcaption>Illustration: DIWAKAR CHETTRI</figcaption></figure>This year, Nepal leapfrogged to 76 among 180 countries, up from last year’s 106, in the <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">Press Freedom</a> Index. Reporters without Borders ranked India 150, down from 142 last year. Pakistan slipped to 157.Nepal has <a href="https://www.nepalitimes.com/here-now/himal-media-mela-2022/" target="_blank" rel="noopener noreferrer">one of the freest media in a region</a> where the mediascape is increasingly constricted by state and corporate control. But this does not mean it will stay that way. Nepal has seen periods of direct <a href="https://www.nepalitimes.com/editorial/censuring-censorship/" target="_blank" rel="noopener noreferrer">press censorship</a> in the past when successive governments tried to regulate the public sphere.The state has left the mainstream press alone, but there are ongoing <a href="https://www.nepalitimes.com/banner/gagging-the-press-in-installments/" target="_blank" rel="noopener noreferrer">attempts to restrict freedom of expression</a> through draft bills and laws, often in the guise of controlling hate speech, fake news, or mis-and dis-information on the internet.Read also: <a href="https://www.nepalitimes.com/opinion/digital-discrimination/" target="_blank" rel="noopener noreferrer">Digital discrimination</a>, JB BiswokarmaTo be sure, Nepal’s cybersphere is rife with harmful and often manipulative interaction, misogyny, <a href="https://www.nepalitimes.com/latest/the-social-media-contagion/" target="_blank" rel="noopener noreferrer">misinformation</a>, incitement to violence, conspiracy theories, and content with toxic overtones. These have <a href="https://www.nepalitimes.com/latest/online-trolls-bots-snoopers-imperil-democracy/" target="_blank" rel="noopener noreferrer">real-world implications for democracy</a>, as we have seen recently in neighbouring countries.But the <a href="https://www.nepalitimes.com/editorial/the-message-is-the-medium-2/" target="_blank" rel="noopener noreferrer">internet is double-edged</a>. Social media provides a platform for the traditionally neglected and discriminated to be heard. It has leveled the field so <a href="https://www.nepalitimes.com/latest/social-movement-through-social-media/" target="_blank" rel="noopener noreferrer">everyone has a voice</a>. The downtrodden do not have to fight for access to the national press anymore.However, those voices are often lost in the long tail of <a href="https://www.nepalitimes.com/opinion/comment/digital-discrimination/" target="_blank" rel="noopener noreferrer">digital information</a> overload. Search engine algorithms still give priority to mainstream sites and blue ticks.Read also: <a href="https://www.nepalitimes.com/editorial/internet-in-everything/" target="_blank" rel="noopener noreferrer">Internet in everything</a>, EditorialSocial media is now the primary source of raw information, serving as both a producer and a disseminator of content. This reliance on <a href="https://www.nepalitimes.com/banner/so-you-want-to-quit-facebook/" target="_blank" rel="noopener noreferrer">social media</a> has also meant that, for better or worse, it has affected how journalists and their media outlets perform their job.For news publishers and readers, social media has decreased market entry costs and expanded reach. But at the same time, there is no distinction between the role of content creators and news curators.Whereas <a href="https://www.nepalitimes.com/opinion/journalism-is-not-a-crime/" target="_blank" rel="noopener noreferrer">journalism</a> draws a clear line between news and views, the same is not true for internet content. Still, most Nepalis do not draw a distinction between comments on Facebook and links to news pieces on the Facebook wall of mainstream outlets.Read also: <a style="font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/here-now/himal-media-mela-2022/" target="_blank" rel="noopener noreferrer">Himal Media Mela 2022</a>On the other hand, print-centric attitudes pervade newsrooms. Many editors and reporter regard digital content as being of inferior quality, not as credible and not ‘serious journalism’.<a style="font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/editorial/the-message-is-the-medium/" target="_blank" rel="noopener noreferrer">Surveys</a> may show that the Nepali audience has high trust in print and broadcast outlets, but most get their news and information through the social web.Journalists often bemoan the rise of <a href="https://www.nepalitimes.com/banner/mobile-nepal-is-hooked-on-youtube/" target="_blank" rel="noopener noreferrer">YouTubers</a> and <a href="https://www.nepalitimes.com/here-now/huge-uptick-in-tiktok-during-nepal-lockdown/" target="_blank" rel="noopener noreferrer">TikTokers</a> and other influencers, but rarely analyse why that is happening. On online social spaces, people now have the power and platform to discuss issues that are ignored by the mainstream press, and set their own agenda.<a style="font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/banner/the-death-of-print-is-exaggerated/" target="_blank" rel="noopener noreferrer">Nepal’s legacy media</a> still has one foot in print or tv, and a toetip on the internet. Most have not yet figured out whether their digital identity is a continuation of their traditional role, or a transformation.For legacy media to gain trust and traction in the digital space, it needs to shift focus from attention grabbing sensational headlines to credible insight, explainers, and a focus on what users want and need to make sense of what is happening around them. Call it public service media in the digital age.To maintain public trust and keep its numbers up, we need to engage with users, make news production more inclusive, participatory, transparent and human.Sahina Shrestha is Editor Online of Nepali Times.

Sahina Shrestha

Press for people

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221110111120/636cd0ed9c7e80680e08f883jpeg.jpg" alt="" width="1000" height="1500"/><figcaption>Photo: MONIKA DEUPALA</figcaption></figure>The Year of Covid hit economies hard, and none more so than the <a href="http://v" target="_blank" rel="noopener noreferrer">media business which depends mainly on advertising</a>. With sales down and many businesses going belly-up, the media’s main source of revenue dried up as well.When the lockdown went into effect on 24 March, most legacy media in Nepal stopped their print editions. Nepali Times and Himal Khabarpatrika were one of the first to stop printing in early March, and went fully digital. National broadsheets like Nagarik, Kantipur, Kathmandu Post and The Himalayan Times also halted hardcopies, and terminated their other magazines.Among the broadsheets, only Naya Patrika and Annapurna Post continued to print much slimmer versions of their papers, mainly surviving on government notices.However, within ten days Nepal’s largest-circulation newspaper Kantipur resumed printing after it found out that it was losing market share. “We panicked prematurely, and pausing print production was a near-fatal decision,” admits Mahesh Swar, Assistant General Manager at Kantipur Media Group. “We did lose some confidence of our readers, but we have won most of it back. Resuming print was the best decision we made.”Although it was a question of visibility in the market and a presence in the corridors of power in Singha Darbar, <a href="https://www.nepalitimes.com/editorial/media-muzzle/" target="_blank" rel="noopener noreferrer">media</a> as a business has struggled to survive in the past ten months as Nepal’s economy flatlined during the March-July lockdown. The prognosis for 2021 is looking only slightly better.A handful of digital-only portals with lower overheads rode out the crisis, but even they had to cut costs as new sites diluted online readership. Print media found it difficult to get existing companies to switch advertising to their online editions. While page views of their digital editions hit the roof, revenue crashed.Back in April, Shiva Gaunle of the Centre for Investigative Journalism (CIJ) told this paper that <a href="https://www.nepalitimes.com/latest/in-locked-down-nepal-print-is-still-king/" target="_blank" rel="noopener noreferrer">the resumption of hardcopy</a> was prompted by competition, and the fear of losing a paper’s footprint.“It is true digital media has even more reach during the lockdown, but the publishers seem to have decided that not having a printed newspaper has reduced their clout,” Gaunle says. “In that respect, print is still king.”A <a href="https://www.nepalitimes.com/banner/mobile-nepal-is-hooked-on-youtube/" target="_blank" rel="noopener noreferrer">survey earlier this year</a> by Sharecast Initiative showed that only 7% of a nationwide sample regularly read print media, while the proportion of people who got their information from online media had grown, but only to 16% by October.“It has been a challenging year for publishers, but they should keep in mind that the readership has not decreased. It's just that the news sources have shifted to the digital platform,” says Madhu Acharya of Sharecast. He adds that the real reason there are not more readers of print is because publishers have not invested in efficient nationwide distribution. “Most respondents in our survey said they would read newspapers if they could buy them easily.”<a style="font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/opinion/journalism-is-not-a-crime/" target="_blank" rel="noopener noreferrer">Journalist Namrata Sharma</a> believes that older people prefer a physical newspaper because they are in the habit of reading them with their morning cup of tea. “Newspapers are just much easier to read, the letters and pictures are bigger and they do not have to squint into phones,” she says.https://www.youtube.com/watch?fbclid=IwAR0YfYL0plBNnqDQvITBvW-S4pcOYeQcS2cHoedcDtVArHADUyro3G8y4Tk&amp;v=r6UdpJ-UC_Y&amp;feature=youtu.beThe Sharecast survey shows that the readership of news portals is not much higher, and most people with smartphones use the internet <a href="https://www.nepalitimes.com/review/nepals-new-digital-landscape/" target="_blank" rel="noopener noreferrer">for entertainment, to connect to family and friends and to watch or share video content</a>. Some 80% of respondents in the survey are on Facebook, with the total number of Nepalis with the app at nearly 9 million. YouTube and TikTok are spreading rapidly as well. Three years ago, only 1% used YouTube, that has grown to 57% in 2019.Acharya says print readership can grow if newspapers and magazines are more readily available to subscribers and in news-stands because of greater literacy levels. Print’s advantage is its shelf-life, and the size of images, which has an edge over a mobile phone screen.“Print newspapers are not going to die because it is something physical that stays with you, there are things you can do with design and use of space on the page that is much more powerful than looking at a small screen,” says Amar Gurung, CEO at Himalmedia, which is resuming the print edition of Nepali Times every Friday from 1 January.Even ad agencies feel that print is a more credible source of information for the public, but they say that <a href="https://www.nepalitimes.com/editorial/lockdown-crackdown/" target="_blank" rel="noopener noreferrer">legacy media</a> has to re-invent itself to be more appealing to advertisers and readers."Print publications have a more loyal readership, and they perceive them as more credible than online," says Ujaya Shakya of Outreach Nepal, and author of Brandsutra.He adds that print readers do not usually multitask when they read a magazine or newspaper, making them more receptive to ads in those publications.However, Shakya says the <a href="https://www.nepalitimes.com/here-now/nepalis-are-drifting-to-digital-media/" target="_blank" rel="noopener noreferrer">penetration of digital media is growing</a> faster, and it will gain momentum when it is integrated with print, tv or radio."The biggest challenge for marketers now is the attention span of the digital audience," Shakya adds. "How many times will they click on the banner ad while browsing social media or a site? That is the key question."The print media as it existed 10 years ago is dead. But the content and role of newspapers have changed. Ironically, what appears to have saved print is the proliferation of digital portals, where both news and advertisement tend to be drowned out by the cacophony. To stand out from the crowd, advertisers now prefer a printed paper page.“Print media still helps to create certain level of credibility in communications. With excess noise in digital, and its unregulated content, many people are not sure how much they can trust it. Print provides trust,” says Punam Singh of the Golchha Group which is the distributor of Bajaj motorcycles.It may be a question of time before print is trending again, just as people get tired of digital sound and vinyl record shops are becoming fashionable. Physical newspapers are tactile, their influence is less ephemeral than digital, much like e-books never really took off as people preferred to turn physical pages. The sale of printed books worldwide doubled last year.“A newspaper in your hand is much more real than digital words on a monitor. There is more trust and credibility in a physical paper in this age of fake news,” says Amar Gurung. “Readers of print also tend to read longer articles and are less distracted, whereas online readers prefer shorter items or videos.”This may be the reason why despite the <a href="https://www.nepalitimes.com/editorial/the-message-is-the-medium/" target="_blank" rel="noopener noreferrer">growth of digital readers</a>, many advertisers in Nepal still prefer ads in print. Indeed, across the world there is a return to print advertising by companies who are turned off by the over-saturation of online, and people disabling ads because they feel pursued by algorithms.“Traditional media's major source of revenue has been ads. But now, we have to think out of the box to generate revenues from other sources as well,” says Gurung.To be sure, there are caveats to print. The content and production values have to be of extremely high quality, there has to be visibility and efficient distribution that makes the media brand stand out. In the end it will be the advertisers who have the last word.Says Prasun Timilsina of Karyala Advertising Inc., “For advertisers, it mostly depends on the audience. While products for youth are usually on digital media, it still makes sense to advertise in newspapers because they are tactile and there is greater retention of content that people see in print. A newspaper is also shared by the entire family, as opposed to digital media which is individual.”

The death of print is exaggerated

<img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56e29c7e80680e0547adjpeg.jpg" alt="" width="640" height="439"/>The surest sign that Nepal has already become an online society is the spreading practice of ‘digital detox’, where <a href="Nepal%20is%20becoming%20a%20nation%20of%20net%20addicts" target="_blank" rel="noopener">addicted users</a> completely abandon connected devices, or at least take steps to drastically limit their online time.When checking, then rechecking, devices becomes such a daily distraction that it starts to disrupt our work, sleep or relationships, it is time to take a step back and evaluate the benefit of clicking yet another link to reveal the umpteenth bit of information for the day and ask: ‘Is it really necessary?’To be sure, there are many benefits also of the digital world for Nepal. The internet has democratised information flow, levelled the playing field, and in many cases turned citizens into actors and content providers themselves. #occupywallstreet morphed into <a href="http://archive.nepalitimes.com/blogs/thebrief/2013/04/06/solidarity-for-justice/" target="_blank" rel="noopener">#occupybaluwatar</a> and the <a href="https://www.nepalitimes.com/here-now/nepali-women-take-to-media-to-expose-abuse/" target="_blank" rel="noopener">#Metoo movement</a> encouraged long suppressed revelations about sexual assault in Nepal.Whether we see <a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">growing digitalisation</a> as positive or negative, one thing is sure: it is both, and Nepal will be even more digitised in the coming decades. A recent survey showed that 90% of Nepalis now own mobile devices, with half of them producing smartphones when asked, 95% of households have mobile phones for an average 2.5 devices per home<a href="https://www.nepalitimes.com/banner/facebook-nation/" target="_blank" rel="noopener">, 88% of us use Facebook frequently</a>, and a whopping 8.5 million Nepalis are on the platform today. 45% are on messenger, 35% use IMO for instant messaging and 34% are regularly on YouTube.Read also:<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=32527&amp;preview=true" target="_blank" rel="noopener"> So, you want to quit Facebook?,</a> Reeti KC <a href="https://www.nepalitimes.com/?p=32537&amp;preview_nonce=96e6eb44eb&amp;preview=true" target="_blank" rel="noopener">Nepal’s new digital landscape,</a> Sonia Awale<a style="background-color: #ffffff; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=32431&amp;preview=true" target="_blank" rel="noopener">The Message is the Medium</a>, EditorialThese trends already have a major impact on where Nepalis get their information, what information they believe, and how that affects the trust between individuals and the institutions at the heart of a democratic society, including media and government.The survey found most Nepalis still consider mainstream media as generally reliable, as opposed to information on the Net, which very few believed. But as recent cases of Rabi Lamichhane, protests against heritage destruction, violence against women and corruption have shown: <a href="https://www.nepalitimes.com/from-the-nepali-press/social-media-and-democracy/" target="_blank" rel="noopener">social media content is now driving mainstream media coverage</a>. It is setting the agenda, and with it the potential for manipulation is growing.The Nepali Net is affecting politics because the young middle-class is now wired. Half of Nepal’s population is under 21, and this networked youth bulge will have huge political implications in the 2022 general election. Where new voters get their information, how they get it and what kind of information it is, will determine who rules Nepal and how in future. If the information is correct and credible, exposes wrongdoing, is fair to all concerned, and lets voters make up their own minds, the New Media will strengthen Nepal’s fragile democracy.If not, expect to hear more cries of ‘fake news’ and the growth of a digital media landscape that is likely to fuel the ‘digital detox’ trend.Read also:<a href="https://www.nepalitimes.com/here-now/nepalis-are-drifting-to-digital-media/" target="_blank" rel="noopener">Nepalis are drifting to digital media</a>, Madhu Acharya and Bhumiraj Chapagain<a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/" target="_blank" rel="noopener">Nepal's changing media landscape</a>, Sharecast Initiative<a href="https://www.nepalitimes.com/editorial/new-news/" target="_blank" rel="noopener">New news</a>, Editorial

Digital detox

<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56d69c7e80680e0547a9jpeg.jpg" alt="" width="1000" height="1500"/><figcaption>Photo: MONIKA DEUPALA</figcaption></figure>Just after waking, the first thing many people across the world, and increasingly in Nepal, do is pick up their mobile phones. Social media now connects not just people, but is deeply rooted in our everyday lives. It has become an addiction, a cure for boredom, a source of information (and entertainment), a new form of escapism.Research has shown that social media addiction is an established mental health condition. This week, US lawmakers introduced a bill that would require platforms to deactivate algorithms designed to keep users hooked to their sites. Read also: <a style="background-color: #ffffff; outline: 0px; font-size: 15px; letter-spacing: 0.01em;" href="https://www.nepalitimes.com/?p=32537&amp;preview_nonce=96e6eb44eb&amp;preview=true" target="_blank" rel="noopener">Nepal’s new digital landscape,</a> Sonia AwaleSymptoms of internet addiction are insomnia, irritability, lack of appetite, difficulty in focussing on the task at hand, and distraction. Addicts have a hard time making even simple decisions or taking action because there is too much to consume. It can also divert them from what’s really important.As a result, the number of people who want to disconnect and deactivate their social media accounts (‘commit Facebook suicide’) is growing even in Nepal.“I was using many social media platforms. Choosing the right one to post my content was becoming overwhelming. Then there was the pressure to keep posting content. I shared my personal feelings on social media, but it was a false sense of security,” recalls Manoj Bohora, who decided to take the '30-day No Social Media Challenge’ in February.Read also: <a style="letter-spacing: 0.01em; background-color: #ffffff; font-size: 15px;" href="https://www.nepalitimes.com/?p=32431&amp;preview=true" target="_blank" rel="noopener">The message is the medium</a>, Editorial"I took part to see what would happen if I totally disconnected. It takes 28 days to get rid of the habit, and I wanted to change desperately,” he recalled.Bohora was social media manager for International Youth Media Summit and being online was a part of work. Now, he gets around it by scheduling posts weeks ahead. He says the 30-day challenge helped him re-connect with friends and family in real time and improved his concentration. He started using reliable websites for information rather than being dependent on friends’ posts.Today, Bohora uses only Facebook and Instagram, and limits online time to under 15 minutes daily. “In the long run, I think I will quit social media altogether, but I am not sure yet,” he smiles.As far back as 2001, Norwegian anthropologist Thomas Hylland Eriksen published Tyranny of the Moment: Fast and Slow Time in the Information Age, analysing Internet consumption. But that was even before Facebook, Twitter, and all the other apps that came later. In a research paper, Eriksen claimed human beings were ‘in the process of becoming enslaved by the technology that was supposed to liberate us’. That was then. Nearly two decades later, things have gotten much worse.Read also:<a href="https://www.nepalitimes.com/?p=32425&amp;preview=true" target="_blank" rel="noopener">Digital detox,</a> Nepali Times<a href="https://www.nepalitimes.com/banner/facebook-nation/" target="_blank" rel="noopener">Facebook nation</a>, Madhu Acharya<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56d99c7e80680e0547aajpeg.jpg" alt="" width="1400" height="1017"><figcaption> </figcaption></figure>The rapid spread of mobile phones in the past five years means that more and more people are seeking instant gratification through their devices. More than 96% of households in Nepal have mobile phones, some have several, and 92% of individuals have one. Nearly all Nepalis who use the Internet do so with their smart phones (see adjoining review).According to Madhu Acharya from Sharecast Initiative, which conducted a social media survey of Nepalis last year, the number of social media users is also rising. Some 88% of Internet users are on Facebook, 45% are on Messenger and 34% use YouTube. Although the numbers are smaller for Twitter, there is a multiplier effect because its users are opinion-makers and influencers.But even Acharya says he has felt the impact of Internet addiction, and is thinking of quitting, or at least limiting the time he spends on it. But it is not easy for internet addicts to be on the wagon.Read also: <a style="background-color: #ffffff; letter-spacing: 0.15px;" href="https://www.nepalitimes.com/here-now/nepalis-are-drifting-to-digital-media/">Nepalis are drifting to digital media</a>, Madhu Acharya and Bhumiraj Chapagain<figure><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56dc9c7e80680e0547abjpeg.jpg" alt="" width="1400" height="774"><figcaption> </figcaption></figure>Says Sashi Shrestha, who runs an FM music show: “Social media is integrated into our lives — if it is not Facebook it is Viber or other apps. You either have to cut off all communication or find a platform you like. It is not easy to get out of social media completely. But what I can do is focus on certain applications that meet my requirements.”Shrestha still uses Instagram and Reddit, but adds, "It has been almost two years since I have not touched Facebook. It was taking a lot of my time, and the information was half-baked. I was not learning anything from it.”Nevertheless, social media in Nepal is now a potent medium for social activism, creating common ground for people to join causes together. It has expanded the horizons of Nepalis beyond our borders. In 2011 #occupywallstreet inspired Nepal’s #occupybaluwatar. The global #Metoo movement had an impact here as well.Read also: <a href="https://www.nepalitimes.com/banner/how-nepals-media-landscape-is-being-transformed/">Nepal’s changing media landscape</a>, Sharecast InitiativeBut in summary, overuse is easy and addiction has a serious downside. Arjun Dhakal of the online discussion group NNSD, an early proponent of the internet as a medium that democratised information concludes: "Addiction to Facebook has also affected activism for causes like environment or social justice. People now think that liking or sharing something on social media is enough, and they do not have to contribute in a more meaningful way to the cause. This is easy, but it is not organised and does not have an impact on bringing reform.”<h2>Getting out of Facebook</h2>You can either deactivate your Facebook account, or delete it. Deactivating means people cannot find you, and you can still come back and Facebook will have saved your content. Deleting is irreversible, but takes a few days for your page to stop appearing, and up to 90 days for FB to dump your content, but your messages will still remain.Deactivate<ol><li>Click on Account Menu at top right corner of Facebook page</li> <li>Select ‘Settings’</li> <li>Choose ‘General’</li> <li>Click ‘Manage your account’</li> <li>Press ‘Deactivate your account’ and confirm</li></ol>If you change your mind, you have to write to Facebook, and say sorry I changed my mind and I want back in. Log in Facebook using e-mail and password.First, download and store your content by:<ol><li>Click Account Menu at the top right</li> <li>Click ‘Download a copy of your Facebook data’</li> <li>Choose ‘Start My Archive’</li> <li>Store downloaded data.</li></ol>Then:<ol><li>Click down Arrow at the top right of any Facebook page.</li> <li>Click Settings.</li> <li>Click Your Facebook Information in the left column.</li> <li>Click Delete Your Account and Information, then click Delete My Account.</li> <li>Enter your password, click Continue and then click Delete Account.</li></ol><img src="https://superdesk-pro-c.s3.amazonaws.com/sd-nepalitimes/20221108141116/636a56e09c7e80680e0547acjpeg.jpg" alt="" width="563" height="446">Read also: <a style="letter-spacing: 0.15px; background-color: #ffffff;" href="https://www.nepalitimes.com/editorial/face-to-face-with-facebook/" target="_blank" rel="noopener">Face-to-face with Facebook</a>, Nepali Times